- 7 strategies to start your own online store.
- Which is the best way to start an online store for beginners?.
- E commerce solutions, Business tools, data analysis techniques.
- Essential things and strategies every online store owner must and should know.
Today Thousands of online stores are running in the internet world. So now you are afraid to open your online store, right? But the situation is different. According to the most of the online marketing specialists, “online store” is the best idea for making money from the Internet. It gives high and instant profit. Because you are selling your goods directly to your customers and you are receiving money from the customers as soon as the goods or the product delivered. In America and Europe, online shopping sales contribute 40% of total sales of general items. You can see Amazon income. It is growing exponentially. (Actually, Amazon got lost every year. Recently it achieves positive net profit after 14 years of its launch. Big loss and its expenses also increased, but its stock market is getting a high mark and its founder Jeff Bezos net income is growing very fast. Because Amazon increasing its customer as well as retained old customers with increasing per customer’s revenue. This is because Amazon adopted aggressive marketing, so it is investing more money in promoting its brand. That’s the reason it got lost every year. But increasing customer without profit is not a bad for investors. Jeff Bezos net worth is increasing from the beginning of Amazon..!)
Don’t think like that your competitors are Amazon, eBay, etc.You can’t compete with those type of big companies. Here is a guide to get success in your online store without much investment and advertising…!!
NOW KEEP CALM AND READ SLOWLY.
In an online shopping market, Amazon accounts only 5%-7% in the world. Are you getting shocked? (Don’t believe Amazon took 33% because they calculated in the USA only) There are thousands of online shops are competing one another. For example, Alibaba, Flipkart, SnapDeal like China & Indian companies already beat Amazon in their respective countries. So no one can’t take all markets. I was interested in making my own online shop. I searched a lot of stuff about online shopping business and I met a few online store owners. But once I got my dream job, I dropped all my ideas. I worked in the online shopping business strategies department.
I shared information very honestly. If you get any problem, doubts or you want some more information, feel free to ask us and comment on last. If you wanted to start your own online store, You can take our free guidance at service page. NirusBook team will guide you how to start a business with minimum investment.
If you don’t have money, then You must read this: 6 Ways to Start an Online Store with No Money (Verified Ways)
Strategy no. #1
SELL NICHE PRODUCTS.
- My first rule is “Don’t sell all things and stuff in your online store at the beginning.
- Make a simple online shopping website and sell certain niche products.
Do you understand what I mean?
For Example Amazon, EBay, Flipkart are selling all types of products. There is a large number of varieties of products are available. People can get all types of products like electronics, clothes, shoes, books, lens etc… But sometimes people can’t find exactly what they want. Types of products are more, but within types, varieties are less. They are managing a large number of products and they can’t manage large varieties within a product. So sometimes people can’t match their needs.
Finally, they will buy similar products and compromise with the shopping websites. Ha-ha…. Now we have got the idea. Are you getting my concept?
Sell only one type of product with a large number of varieties of that product. Make your shopping website is special for that product only.
For example, If you want to buy a sunglass, then you will search on Amazon, but there are a limited number of sunglasses, but if you go sunglasshut.com or lenskart.com you will find a large number of varieties, different shades within a sunglasses. When you get a large number of varieties, you will become happy. They are calling their company is the world no.1 for sunglasses. So, when people want to buy sunglass, they will go sunglasshut.com and not the Amazon. If people want electronics, clothes then surely all are going to Amazon, EBay, BestBuy, etc. But we don’t want too much complicate and high-risk business.
Conclusion: You don’t need all the businesses. It is very difficult to get success. Start with sweet and short. So that you can maintain a risk-free and a clean business.
- Low Investment.
- Low risk
- Management is easy
- High market
- More attraction
- More profit
Strategy no. #2
MAKE A BRAND NAME.
When people want to buy sunglasses, they will remember the sunglass hut because this website is specially made for selling sunglasses. (In real Amazon have more sunglasses, but people think like sunglass hut has more sunglasses because it is going to brand it as sunglasses). Sunglass Hut, Lens kart etc. is concentrating on selling sunglasses only. If they are also concentrating on sell all things, they never get success. You need to show people to what is the difference between your site and Amazon, eBay etc. If you are selling all things like Amazon, people think like you are just copying Amazon. No one will come to your site because Amazon gives the best services, they have larger items than you have, and they will manage very well. People will believe Amazon than your site.
Show to people that your online store is especially for your niche (e.g.: Sunglass) product only. Take related domain name for your site with brandable words.
(Latest tricks for naming your business?” -This exclusive guide is coming soon. Like us or Stay connected with us)
For example, if I want to make an online store, I will sell watches. I’m interested in watches. I will take domain name like watchbox.com. Imagine it is not available. then I continue my domain name haunting. infinitewatch.xyz, shopperswatch.net, gowatch.shop, watchX.store. etc. Don’t always think of .com, Many extension out there. Recently Google itself rebranded as Alphabet.xyz. It is not.com. It is .xyz. Make a brand name for your website.
Tips: If your surname is popular in your area or so many people are there with your surname, then take that advantage and turn that into your revenue. Include your surname in your company brand name. So that person belongs to your surname category will purchase from your site. I’m not saying all people will buy, but certainly, it will help in the beginning.
For example, If your name is John Smith, (Smith surname is popular in the USA). See popular surname (America) and take advantage you take the company name as smithwatches.us, smithwatchers.co.uk, smithwatchrocks.london smithwatchbox.com etc.
But your brand name should be catchy words, easy to pronounce, short and stylish. It will also help you to grow your business.
For Example, If I didn’t get a right watch on Amazon, then I search Top online watch stores or I search different keywords related to finding watch shops that are specially made for watches only. I think like May I get the right watch from that shop. The human mind works like that. So When I LL search for watches, your website result will come. But you need to do SEO for your site. Read the next strategy for SEO.
When you are selling certain niche items people will get attracted to your site. They share in social media. If you are really working honestly in this field, I’m damn sure you will become a millionaire within 1 year.
Conclusion: Brand name gives you extra power.
- Brand means trustable. It creates psychological temper with people towards your company.
- Quick SMO (Search Media Optimization)
- Online marketing is easy.
Strategy no. #3
BUDGET AND TARGET
- Plan your budget and analyze your target
- Set your target.
You may say this is common sense. But I’m not saying common sense. I want to tell you that use your common sense genuinely. The target depends on your budget and vice versa. Budget and Target is like two faces of a coin. So you need to balance your budget and target.
If you have so much money, then you can make the whole USA as a market. But in my opinion, it is better to start a small business in the beginning. Get some experience in this field. Big things will always start from small things. First, invest less, but you need to maintain the quality of the product in the minds of your customers. Nowadays, trends are changing. People are not interested in cheap products. People want good and comfortable products. Make a budget carefully and finish within your budget.
Analyze your target people. If you are selling sunglasses, then observe which type of people is frequently buying this product. Research, which type of product is more searched in the search engines. Get data from
Use the Google trend and see which topic or products are searched most. In Google analytic and Google keyword planner, you can see which keywords are searched most within a topic or product. Analyze how many products are selling in your targeted area. Estimate how much you can sell. After all this work done, it is easy to set your target with balancing your budget. You should do this before starting your business. Otherwise, so many problems will happen.
If your target area is large and you don’t know how many products will sell per month or year.
You will just buy some products according to your capacity. If You have no money to buy sufficient products according to the demand of your selected area and targeted customers, then problems will come. People will come to your site. If their wanted product is not available, they think like this site is not good and they will never come to your site. Because there are so many online stores flying on the internet. So if you study the data, you can select the right place for your business or target the area as your capacity
If you have sufficient money and you will buy more products without any calculation or estimation. So that you think all customers can get all products at any time. But what will happen, do you know?
- Sometimes your product will not sell fast. So you will lose your money interest.
- You have large products. It needs to sell for a long time. During this period, sometimes technology will change. So your product will lose the market.
- Sometimes the trend will change. So your product may not get attracted to your customer.
Budget and target are important to start any business. Analyze both, use above mentioned tools. Otherwise, your business may get on the fail list. If you have no money, then you just concentrate on your local area. No need to worry. Grow your business slowly. Patience is needed for every business.
- Clean and definite business
- Low risk
- No confusion
- Clear idea
Strategy no. #4
SEO (If You Do All Strategies, Then That Is The SEO..!)
I consider this is the necessary evil. Many people think It is a difficult job. Only 10% of the online business depends on SEO. It is the most important part of your business. It is a necessary work you need to do, even if you want to start a business in your local area.
What is SEO?
It means, to get your website links higher in search engines results like Google.
Speed Website, backlinks & some white hat techniques certainly help for good SEO.
For Better SEO one thing is very important, that is the speed of a website. Your Website should load faster. If users feel very slow loading pages on your website, then you will get double trouble. First one is the decreasing in sales & the second one is the decrease in SEO also..! Google always gives more preference to fast loading website. If your website is speed enough, they automatically Google & all search engines give more ranks over slow websites. See how to make your Wix Site to load super fast (7 Easy Task)
If your web hosting is good enough, then you no need to worry much about the speed. I recommend the following web hosting for website speed. (Because their servers are maintained with latest technologies to boost your website loading speed)
- Siteground eCommerce hosting (recommended) – $3.95/month
- Bluehost Unlimited plan
- A2 Hosting Unlimited plan
I gave this simple SEO definition for dummies. But SEO is the toughest job. It needs high knowledge and skill. Google considers 43 major factors and more than 200 minor factors for SEO. So we need to maintain all these things. It also considers website codes, structure, Metadata etc. But Speed, Authorship, User experience, and link building are the most important factors.
SEO is a teamwork. One cannot make perfect SEO. It needs mainly
Link building team, Web analysts, PHP level Programmers, Designers, Online Marketing Specialist, Tool management department etc.
You can learn basic SEO within a week. But professional SEO is entirely different from basic SEO. It is also the most confusing work.
Don’t worry. You just give this work to SEO companies. Search for some Indian companies. There you will get the best deal for the cheapest price. Because, there, labor salary is 50 times lesser.
CONCLUSION: SEO is one of the major factors for growing an online business. This work needs technically skilled people. So give your SEO work to some companies. Get Indian companies, so that you can save a lot of money and get relax.
- Higher rank in search engine.
- You will get more visitors to your website.
- This completes the main goal of the business.
Strategy no. #5
USE DDD STRATEGY. (DISPLAY, DESCRIPTION, DISCOUNTS)
Display high quality photos. Give “enlarge photo” option. Display all products in a standard manner. Observe a big company website.
The description is very important. Give all the description of the product. First, give an important feature. Then give a link for full description. List out every feature. People will see so many features and think like this is the affordable price for this product. According to psychology, this will increase the sales rate.
If you write more description, then Google gives you more importance.
Discount will sell old stocks but if you give a discount to new stock, you are a millionaire. But be careful. Write one to double rate and post 50% discount. This is the trick. Buy products, remove the original rate. (This trick is not possible for all products.) Print your own rate. Stick that stamp above the original rate. First, you need to check whether price can be removable. Otherwise, it is risky, if any, customer complaints.
In the Online store, displaying the product very important. Give a description in a systematic manner. Use discount tricks to get more sales.
- Customer Satisfaction
- More reputation
- Automatic SEO (In some sense only)
Strategy no. #6
Make payment option secure and easy.
This is not your job. Web Design Companies knows all these, even though you need to tell these things. So that company will think that you are aware of this type of technical work. They will give more importance to your work.
Give all types of payment options like Credit card, debit card, visa, internet banking, PayPal, etc. Make a separate business bank account for your company. Do all your transaction from this account. So you can save some money during tax payment and also no risk.
Conclusion: Payment options are also very Important in e-commerce websites like an online store. Give all available payment options.
- The customer feels the payment is easy.
- Your website draws customers from other online stores, those payment system is not good.
Strategy no. #7
My 7th and last rule – Deliver the product faster than expected. People always think like faster delivery means the company is good. If you success to deliver fast, then your customer will attract at your company and again they will come to your site.
That’s why I said my previous strategy that if your budget is low, then don’t try to get all business. If you try like that, then you can’t get success. Concentrate small area. So that you can deliver fast.
Conclusion: Fast delivery shows company capacity.
- Company status.
- Customer satisfaction.
- Point out some niche products
- Make an online shopping website.
- Make a brand name for your company.
- Use marketing strategies.
- SEO-Take help from companies
- Balance budget and target.
- Grow slowly, but perfectly. Take a grip on every step.
- Learn DDD strategies.
- Customer satisfaction is important.
- Sell products fast, get profit quickly.
KEEP CALM AND START AN ONLINE STORE
If you are interested in this idea, then you need to know all online shopping business.
Now assume you made an online shopping website, you are the owner of an online shopping now how to do business on the website?
What are the tricks and how to get more profit sitting in your home only..!!
” Online shopping business overview for Beginners.”
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Hi… I am Jack, Founder/Contributor at WebsitebuilderLy, An entrepreneur with 12 years of Website Creation, Managing, Marketing Experience.