This is the best example for Awe..ful! effect. This awe effect nowadays becoming more and more popular. Every web designers try to make aww effect to make their user surprises. But you can build it from scratch.
If most of the users automatically sound Awe…. without their mind control when they enter your website, then your website should be an Awe..Ful Website..!
Awe effect makes users get awake from the sleep mode. It will boost users activity. For example, the users click more links on your site or comments or shares or likes or bookmarks or mention somewhere or something he does when he/she feels like Awe..!. This will give you huge benefits than you can imagine. Users themselves start to share your website with their friends, then your competitors cannot able to compete with you anymore..!