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Constant Contact Vs MailChimp 2023 – 12 Pros & Cons You Should Know

Constant Contact Vs MailChimp

Constant Contact and MailChimp are the two best email marketing tools, but they are completely different. Constant Contact provides you with all the basic features that are needed for a small business On the other hand, MailChimp is a common email marketing tool that all are familiar with. It is an email marketing tool for all types of businesses. Below is a complete comparison between Constant Contact Vs MailChimp. If you are looking for a better email marketing tool for your business, then this review will help you to find the right one for your requirements.

Quick Summary

Constant Contact

  • $9.99 – $45/month
  • Mobile optimized emails
  • A good number of Templates
  • Verifying & Uploading a large number of contacts is quick.
  • High deliverability rate.
  • AI website builder & good eCommerce
  • Email & Phone support
  • 30-day Refund Policy
  • Downgrade plan in one click
  • 60 -days free trial with limited features


  • $0 – $299/month
  • Easy to set up
  • Visual automation workflow
  • Multivariate A/B testing (Available only for the $299/month plan)
  • Advanced Segmentation ($299)
  • Better analytics & reporting
  • Time optimization & behavioral targeting
  • Phone support only for the $299 plan
  • No Refund
  • Free Version with limited features

What is Constant Contact?

Constant Contact is one of the biggest and oldest email marketing software providers in the world. It started in 1995. Currently, Constant Contact is having over 650,000 premium customers. It provides you with all the essential features of an email marketing tool. Additionally, it has the features like event management, appointment scheduling, etc. It has its own AI website builder that comes free with all the plans. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc. Recently it launched its own complete CRM solution.

Who uses?: Small businesses, Non-profit organizations, Large businesses, etc.

Ease of Use
: Moderate
: 24/7
: 97%
Pricing /mo
: $9.99 – $45
: 450+
: 4/5
Trial Period
: 60 days
: 400+
Refund Policy
: 30 days

Try Constant Contact Free Trial

What is MailChimp?

MailChimp is a general email marketing tool. More than 90% of Mailchimp customers are free users. Its free plan is popular and beginner-friendly. It has so many features. But most of them are not available in the affordable plan & extremely priced, only suitable for large-scale corporate businesses. At the same time, its free plan is popular among students as a learning point. The highest number of users are beginners who are just started to learn. That’s why Mailchimp contributes the highest number of spam emails. Mailchimp is good in its features and ease of use.

Who uses: Students, Large corporate businesses, Small businesses, Universities, Local clubs, etc

Ease of Use
: Easy
: 24/7
: 96%
Pricing /mo
: $0 – $299
: 100+
: 5/5
Trial Period
: No (Free plan & limited)
: 300+
Refund Policy
: No

Try MailChimp for Free


Main Differences

Let’s see the advantages and disadvantages of Constant Contact and MailChimp.

The 7 Main Differences

  • MailChimp has a visual automation workflow. Whereas Constant Contact has only a simple workflow.
  • Constant Contact has a refund policy. But MailChimp does not have it.
  • In Constant Contact, you will get phone support in all plans. But in MailChimp, you will get phone support on only a premium plan ($299 /mo).
  • Constant Contact has around 450 templates. All are good templates. But in MailChimp, around 100 templates are available & most of them are outdated designs.
  • The user interface of Constant Contact is better when compared to MailChimp. The MailChimp user interface is a little old-fashioned.
  • The constant Contact website builder is easy and one of the best platforms to build your own website or landing pages. The website analytics and reporting come with varieties of visual graphs & maps better for small businesses with 10X cheaper prices than Mailchimp
  • MailChimp has a Multivariate split testing option (But only available for $299/mo). Constant Contact has only A/B testing.
  • MailChimp has a free plan & no refund policy. Constant Contact has a 60-day free trial & 30-day money-back guarantee.

Conclusion: Mailchimp is good for students, beginners, & Large corporations & Constant contact is good for small businesses.

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In-Depth Review

Spoiler Alert!

FeaturesWinnerConstant ContactMailChimp
Contact ManagementTie 5 5
Templates & DesignConstant Contact 5 4.5
Campaigns & Email BuilderMailChimp 4.5 5
Split TestMailChimp 4.5 5
Automation WorkflowMailChimp 4 5
Analytics & ReportMailChimp 4 5
Website Builder & Landing PageConstant Contact 5 4
PricingTie 5 5
IntegrationTie 5 5
Customer SupportConstant Contact 4.5 4

Let’s compare some features of Mailchimp Vs Constant Contact in depth.

1. Contact Management

>> Constant Contact

Contact Management in Constant Contact is simple. Adding contacts in Constant Contacts has several options. You can create new contacts by entering contacts one by one including name, email, etc. You can copy and paste several contacts at a time from an excel sheet, google Sheets, etc., or from other apps. You can upload files like CSV files, spreadsheets, etc.

Constant contact import contact 1

You can import the contacts from other apps that integrate with Constant contacts. You can import contacts from Shopify, BigCommerce, WooCommerce, etc.

Constant Contact Contact integration
Constant Contact Contact-integration

You can create segments for your customer list. Given below are some segment options for Constant Contact.

Constant contact segments
Constant contact segments

>> MailChimp

Importing contacts in MailChimp is easy. You can create a mailing list in Mailchimp using several ways.  You can add subscribers manually, you can upload a CSV file or TXT file, and you can copy and paste the contacts from the Spreadsheet. MailChimp allows you to create multiple lists. You can separate one contact list from one another and you can use these multiple contacts for different purposes. You can also create segments for these contact lists. You can create simple or complex segments. Mailchimp’s pricing is based on the number of customer lists. You can add up to 2000 contacts to your free plan.

You can import contacts from other services like Zapier, Salesforce, WooCommerce, Shopify, etc.

MailChimp also has customer segmentation. There are so many segmentation options available. You can segment customers based on location, birthday, signup source, automation activity, etc.

Key Take-Aways: Contact management in Constant Contact and MailChimp are pretty similar. Features like Adding contact, segmentation, tag, etc. are almost similar. So, it’s a tie.

Winner of Contact Management: Tie

Constant Contact: 1-1 : MailChimp

2. Templates & Design

>> Constant Contact

Constant Contact offers around 450 templates that are easily customizable and responsive in nature. Constant Contact provides you with a feature called Brand Templates. ie. it has AI where you are allowed to scan your website and Constant contact will autogenerate the template of your website color and image! This is really a useful feature and less time taking. You can even create an email campaign using your existing PDF document.

Constant contact templates
Constant Contact Templates

>> MailChimp

On the other hand, MailChimp is a design-centric email marketing tool. Mailchimp provides around 100 templates with various designs. We can use them for holiday emails, newsletters, promotions, etc. Also, we can create our templates. For that, they are providing many blank templates. Most of the templates are outdated and non-usable.

Mailchimp Templates
Mailchimp Templates

Key Take-Aways: Templates & design are better in Constant Contact when compared to MailChimp. Constant Contact has a good number of templates. All have good designs. But in MailChimp, most of the templates are a bit outdated. Constant Contact AI will auto-generate your templates based on your website color & theme!

Winner of Template & Design: Constant Contact

Constant Contact: 2-1 : MailChimp

3. Campaigns & Email Builder

>> Constant Contact

In Constant Contact, everything comes under Campaign. Email, Email automation, Social post, landing pages, etc come under the campaign. Campaign creation in Constant Contact is simple.

Constant contact campaign type
Constant contact campaign type

Constant Contact templates are easily customizable, and editable. It has drag-and-drop layouts. If you want a unique and completely different template you can add your custom code template. Using Constant Contact you can easily add a poll, donation, and coupons for your email templates, you can select pre-designed layouts that will help conserve time and provide the proper structure to your template on all devices.

Constant contact email editor
Constant contact email editor text edit

It has also a product picker option from Shopify, WooCommerce, and Eventbrite.

Constant contact product picker
Constant contact with product picker

In the editor, in the top right corner, there is an email setting option. From there you can add a subject, Preheader, From name, From address, etc. And after creating the email, you can select the recipients, you can create an A/B test for the subject line, etc. But A/B test is not available in the free trial. And also you can’t schedule the time to send an email campaign with the trial version.

Constant Contact Email settings
Constant Contact Email settings

>> MailChimp

Mailchimp’s email editor is user-friendly and easy to navigate. All the options are present on the right side itself. You can simply drag and drop the blocks you want. You have plenty of features in the Mailchimp editor. You can also add videos from your gallery or you can give the youtube link. For the free version, you can have all the features in the Mailchimp email editor. But to create Dynamic content, you need to upgrade the plan to $14 /month.

Mailchimp email editor
Mailchimp email editor
Mailchimp drag and drop
Mailchimp Editor

Key Take-Aways: Campaign creation in MailChimp is simple when compared to Constant Contact. Also, the Email Builder of MailChimp has more options and is easy to use.

Winner of Campaigns & Email Builder: MailChimp

Constant Contact: 2-2 : MailChimp

4. Split Testing

>> Constant Contact

Split Testing of Constant Contact is very limited. You can test only the subject line.

Email Split Testing or A/B testing
Email Split Testing or A/B testing

Subject lines are the expressive part of the email, if your subject line is neat and clear you will get more openings, here variation A is will reach 50% of the audience/contacts, likewise variation B.  You need to have an email plus version ($45) to avail of this feature completely.

Constant Contact Split Testing results
Constant Contact Split Testing results

>> MailChimp

MailChimp has two types of testing. A/B Testing and Multivariate Testing Testing. Multivariate Testing is just an evolution of A/B testing that contains 8 variations instead of the two variations that you get in A/B testing. It is only available for a $299 /month plan.

You can test different versions of the subject line, from name, Content, and Send time. After you select the version, you can split the test among your recipients.

Key Take-Aways: Options in Split testing is advanced in MailChimp. AB testing of both Constant Contact and MailChimp are similar. But, MailChimp has one more option in Split Test. It is Multivariate testing.

Winner of Split Test: MailChimp

Constant Contact: 2-3 : MailChimp

5. Automation Workflow

>> Constant Contact

Email automation is very simple in Constant Contact. You can’t try automation in your free trial. In Constant Contact, automation is coming under the campaign. Constant Contact provides you with 2 types of automation. Single-step automation and Multi-step automation. In Single-step automation, you can create Welcome email templates, Birthday email templates, and Anniversary email templates.

Constant contact automation types
Constant Contact automation types

Constant Contact allows you to create multi-step automation for “when a contact opens an email”, “when a contact clicks one of your email links”, “when a contact joins a specific list” and “your contact made their first purchase”. That means in Constant Contact, automation is based on user engagement. After you select any automation trigger, you have to create a new campaign or select an existing campaign. Then you can adjust the time. Likewise can go on adding your emails as many as you want.

Constant contact multi-step automation
Constant contact multi-step automation

Constant Contact does not provide any visual automation. There is only step-by-step automation available.

>> MailChimp

In Mailchimp, the $9 and the higher plan includes automation workflow. You can create only 1 automation using the free plan. There are about 25 automation workflow triggers based on the various customer activity. You can also visualize the journey of the customer in a simple way. If you want advanced automation features, you need to upgrade to $9 or to other higher plans. Mailchimp has also a multi-step workflow based on customer activity. You can create complex workflows using the $14 plan. You can create a customer journey and also you can send transactional emails on Mailchimp.

Key Take-Aways: Automation workflow is better in MailChimp when compared to Constant Contact. Constant Contact has only simple automation. On the other hand, MailChimp has an advanced visual automation workflow.

Winner of Automation Workflow: MailChimp

Constant Contact: 2-4 : MailChimp

6. Analytics & Report

>> Constant Contact

The reporting of Constant Contact is given below. It provides you with all the basic reporting like Open rate, Unopened rate, Click rate, and Bounce rate. You can also see that the opening and click happens on Desktop or Mobile.

Recently Constant Contact launched Sales Accelerator. It is an all-in-one CRM platform. It has better analytics & reporting.

>> MailChimp

You will get better analytics and reports using Mailchimp when compared to Constant Contact. You will get an open rate, click rate, bounced rate, unsubscribe rate, etc. They are also providing a performance chat of your campaign. You will get a campaign benchmark also. By this, you can compare your campaign performance with your competitors. You will get even better analytics and reports with higher plans. You will get comparative reporting using the $299 plan.

Mailchimp analytics & report
Mailchimp analytics & report

Key Take-Aways: MailChimp has advanced analytics & tracking. It has features like geo location tracking, Google analytics integration, etc. But in the case of Constant Contact, we will get basic analytics and reporting that is only suitable for small businesses.

Winner of Analytics & Report: Mailchimp

Constant Contact: 2-5 : MailChimp

7. Landing Pages & Website Builder

>> Constant Contact

Constant Contact allows you to create Landing pages. And also you can easily get information from new contacts with pop-up, inline, and landing page sign-up forms. You can create sign-up forms and pop-ups on landing pages using OptinMonster. You can create a new landing page or you can use an existing landing page to get more subscribers. You can also use Facebook lead ads to capture the attention of customers. Features of Landing page creation are very limited. You can choose the fields to show, text, theme, and color in Constant Contact. But styling option is limited. You can only change the background color and font style.

Constant contact sign-up forms
Constant contact sign-up forms

However, Constant Contact has its own AI website builder. There you can create stunning Landing pages. or you can connect to your own custom domain. Constant Contact’s Website Builder is great. You don’t have to pay any extra money for that. Using its website builder, you can create beautiful web pages, Landing pages, you can create your store, and also you can connect your own custom domain.

Constant Contact Website builder
Constant Contact Website builder

>> MailChimp

You can create beautiful landing pages using MailChimp within minutes. It will help you to grow your audience. You can publish them on the internet or send them through MailChimp Campaigns. You can send unlimited landing pages for free. Creating Landing pages is easy. You have to follow some steps.

Click Create icon -> Click on Landing Pages -> Name your Landing page -> Select Audience -> Click Begin. That’s all.

MailChimp provides you with only 9 templates for creating landing pages. It has a drag-and-drop landing page builder. So many features are available for MailChimp Landing pages. They include Creating a buzz for your new business (Test Product, message, Ideas, etc. before launching), Highlight products (You can insert products directly from your eCommerce store), Offer Free downloads, etc.

You can also create stunning websites using MailChimp and publish them. You can create unlimited pages with unlimited bandwidth in all plans. And MailChimp provides SEO tools, a free SSL certificate, and site visit analytics in every plan.

Key Take-Aways: Landing page creation in both Constant Contact and MailChimp are almost similar. In Constant Contact, the landing page may be basic, but you can use its website builder to create awesome modern landing pages with a lot of functionalities They both have good email templates and easy-to-create landing pages.

Winner of Landing pages & Website Builder: Constant Contact

Constant Contact: 3-5 : MailChimp

8. Pricing Comparison

>> Constant Contact

Constant Contact has mainly 2 plans. Email Plan and Email Plus Plan. It does not have a free version. It only has a 60-days free trial. The free trial of Constant Contact is very basic. It only allows you to send emails and nothing more. The Pricing plan of Constant Contact is given below.

Email Plan: $9.99 /month => Unlimited emails, 450+ email templates, Customer list growth tools, Real-time reporting, Social posting, Subject line A/B testing, Live phone & Chat support, Shoppable landing pages, Ecommerce marketing polls, etc.

Email Plus Plan: $45 /month => Email Marketing automation, Dynamic content, Customizable pop-up forms, surveys & event registration, Personalized kickoff call, Ecommerce segmentation, etc.

Constant Contact pricing

>> MailChimp

MailChimp has mainly 3 plans. The pricing plan of MailChimp is given below.

Essential: $11 /month: Email and landing page template, Customer journey builder, custom branding, A/B testing, 24/7 email, and also chat support.
Standard: $17 /month: Customer journey builder and Branching points, Send time optimization, Behavioral targeting, Custom templates, and also dynamic content.
Premium: $299 /month: This plan is for expert builders. Advanced segmentation, Multivariate testing, comparative reporting, Unlimited seats & role-based access, and phone support.

Refund Policy

Constant Contact provides you refund policy. If you are not satisfied with Constant contact, within the first 30 days of your first payment, you can request for refund. But MailChimp does not provide a refund policy with any plan.

Key Take-Aways: Mailchimp has a free plan forever, but their premium plans are not cheaper than Constant Contact. Constant Contact does not have a free plan. But it has a 60-day free trial & 30 Money-back guarantees while Mailchimp has no refund for all plans including the $299/month plan. Constant contact plan starts from $9.99 /mo & Mailchimp plan starts from $11/mo.

Winner of Pricing Plan: Tie

Constant Contact: 4-6 : MailChimp

9. Integration

>> Constant Contact

Constant Contact has around 450+ integrations. That is amazing. All the integrations are filtered into different categories like Ecommerce, CRM, Event management, etc. So you can easily find the apps.

Constant contact integration
Constant contact integration

>> MailChimp

MailChimp also has a good number of integrations. Mailchimp offers more than 300+ integrations. They are also integrated with major CRMs. Their integrations are categorized into Ecommerce, productivity, point of sale, etc. Mailchimp is integrated with Shopify, Zapier, WooCommerce, etc.


Key Take-Aways: Both Constant Contact and MailChimp have almost the same number of integrations. So, it’s a tie.

Winner of Integration: Tie

Constant Contact: 5-7 : MailChimp

10. Customer Support

>> Constant Contact

Constant Contact supports various features like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. But customer service is not that good.

>> MailChimp 

Provides customer support via Live Chat, Email, and phone support. 24/7 email and chat support is provided for the $9 plan, phone support is provided for the $299 plan. You will not get proper customer support for the free plan.

Key Take-Aways: Customer support of Constant Contact and MailChimp are not that good. But when compared to MailChimp, customer support of Constant Contact is better. In MailChimp, you will get good customer support for only the $299 plan.

Winner of Customer Service: Constant Contact

Constant Contact: 6-7 : MailChimp

Constant ContactMailChimp
Found inStarted in 1995.
Headquarted in Waltham, Massachusetts, United States
Started in 2001. Headquartered in Atlanta, US
Customer GeographyConstant Contact is getting around 80% traffic from USA and Canada.

Mailchimp is getting around 45% traffic from the USA.

Mailchimp Audience Geography
Organic Traffic Vs Paid TrafficConstant Contact is getting traffic from around 90% organic keywords & 10% paid keywords.

Constant contact keyword
MailChimp is getting Around 90% traffic from organic keywords and around 20% paid keywords.

Top WebsiteThe top websites that use Constant Contact are given below.
>> Treat Cupcake Bar
>> Soluna Garden Farm
>> Good Boston Living
>> Lovin’ Spoonfuls
>> Siena Farms
The top websites that use MailChimp are given below.
>> Discogs
>> Jopwell
>> Unsplash
>> Blic Online
Email PropagationThe Email propagation of Website that using Constant Contact is given below. In the cross mark (❌) area, the email will deliver slowly.

The Email propagation of website that using MailChimp is given below. In the cross mark (❌) area, the email will deliver slowly.

Alternatives of Constant Contact & MailChimp



Campaign Monitor


Salesforce Marketing Cloud






Let’s compare the Email Marketing features of Constant Contact & MailChimp.

Email Marketing FeaturesConstant Contact
($9.99 /mo)
($11 /mo)
Constant Contact
($45 /mo)
($17 /mo)
Users5 Users3 UsersUnlimited5 Users
Drag & Drop Editor✔️✔️✔️✔️
HTML Editor✔️✔️✔️✔️
Template Library✔️✔️✔️✔️
A/B Split Testing✔️✔️✔️✔️
Multivariate Testing
For $299 plan
Split automation
Apps & Integration✔️✔️✔️✔️
Advanced Tracking & Reporting✔️✔️
Ecommerce marketing✔️✔️✔️✔️
Customizable pop-up forms✔️✔️✔️✔️
SMS marketing❌ (With EZ Texting integration)❌ (With Simple Texting Integration)❌ (With EZ Texting integration)❌ (With Simple Texting Integration)
SMS Service Follow-ups
In-depth reporting
For $299 plan
Predictive analytics✔️
Built-in CRM✔️
For $499 /mo
Create invoices✔️✔️✔️✔️
Lead Scoring✔️✔️
Contact Management
Sign-up forms✔️✔️✔️✔️
Contacts list import from Gmail, Outlook, etc.✔️✔️
List segmentation✔️✔️✔️✔️
Advanced segemtation for $299
Ecommerce Segmentation✔️✔️✔️
Visual automation Workflow✔️✔️
List Building tools & Welcome emails✔️✔️✔️✔️
Smart Sending✔️✔️
Dynamic content✔️✔️
Automated Email Welcome series✔️✔️✔️
Automated email behavioral series✔️✔️✔️
Landing Pages
Custom Branded landing pages✔️✔️
Shoppable landing pages✔️✔️✔️✔️
Landing page creation & Hosting✔️✔️✔️✔️
Logo Maker✔️✔️✔️✔️
Customer Support
Phone Support✔️✔️
For $299
Email/Help Desk✔️✔️✔️✔️
24/7 (Live Rep)✔️✔️
Knowledge Base✔️✔️✔️✔️
Live Online✔️✔️✔️✔️
Cloud, SaaS, Web-Based✔️✔️✔️✔️
Desktop – Mac✔️✔️
Desktop – Windows✔️✔️
Desktop – Linux
Desktop – Chromebook
On-Premise – Windows
On-Premise – Linux
Mobile – Android✔️✔️✔️✔️
Mobile – iPad✔️✔️✔️✔️
Mobile – iPhone✔️✔️✔️✔️
See all featuresSee all features


When should you use Constant Contact over MailChimp?

  • If you are a small business owner and want to start an effective and simple email marketing campaign.
  • Get a 30% offer for Non-profit organizations.
  • If you too much care about deliverability & spam rates, then Constant Contact is the best option for you, because its deliverability is the highest.
  • If you want a website, then constant contact has the best & easiest website builder with its all plans and you can easily integrate the email marketing on that website effectively. Moreover, the Constant Contact website builder has surprisingly the best analytics and reporting system. You can see all the data visually with varieties of graphs and maps.

When should you use MailChimp over Constant Contact?

  • If you are a student and want to get some exposure to email marketing for free
  • If you are a beginner and want to try and learn
  • If you are a big corporate and want detailed advanced analytics, targets, and A/B multivariant tests.

Top News of Constant Contact & MailChimp

Top Commercials

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