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Constant Contact Vs AWeber – Which Is Better? (2024)

Constant Contact and AWeber are the two best email marketing tools. Selecting among these two is a little confusing. Constant Contact provides you with all the basic features that are needed for an email marketing tool. On the other hand, AWeber provides you with some extra features. Below is a detailed comparison between Constant Contact Vs AWeber. By the end of this comparison, you can decide which one is the right option for you.

Quick Summary

Constant Contact

  1. Easy to use
  2. Mobile optimized emails
  3. Verifying & Uploading a large number of contacts is quick.
  4. Import contacts from Gmail, Outlook, etc.
  5. Refund policy
  6. Downgrade plan in one click
  7. 60 -days free trial with limited features
  8. Best for small business organizations
Try Constant Contact >>


  1. A good number of Templates
  2. Better automation
  3. More integration.
  4. Advanced segmentation & tagging with faster tagging.
  5. Better analytics & Report
  6. Better customer support
  7. Refund policy
  8. Free version available
  9. Best for small business organizations.
Try AWeber for Free>>

What is Constant Contact?

Constant Contact is one of the biggest and oldest email marketing software providers in the world. It started in 1995. Currently, Constant Contact is having over 650,000 customers. It provides you with all the essential features of an email marketing tool. Additionally, it has the features like event management, appointment scheduling, etc. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc.

Who uses: Small businesses, Non-profit organizations, etc.

Ease of Use
: Moderate
: 24/7
: 97%
Pricing /mo
: $9.99 – $45
: 350+
: 4/5
Trial Period
: 60
: 350+
Refund Policy
: 30

Try Constant Contact’s 60-days Free trial

What is AWeber?

AWeber is an affordable email marketing tool. You will get the all the features like sending simple emails to complex multi-step automation. AWeber is mainly focusing on small business organizations. On its free plan, you will get all the basic features for email marketing. In its higher plans, you can access pro features like Email split testing, Behavioral automation, Email sales tracking, etc. It will help to create responsive landing pages, send instant push notifications, and more.

Who uses: Small businesses

Ease of Use
: Easy
: 24/7
: 99%
Pricing /mo
: $0 – $16.5 & Above
: 700+
: 5/5
Trial Period
: No
: 800+
Refund Policy
: 30

Try AWeber for Free


Why should you use Constant Contact over AWeber?

  • Verifying & Uploading a large number of contacts is quick.
  • Constant Contact allows you to scan your website and Constant contact will autogenerate the template of your website color and image.
  • Using Constant Contact, you can create mobile-optimized emails.
  • You can upgrade or downgrade the plan in one click without losing your credit.
  • Constant Contact has a logo maker option. You can make your own customized logos.
  • It has an AI website builder
  • It has an AI template generator that builds email templates based on your website color, theme & styles.

Why should you use AWeber over Constant Contact?

  • It has a free version. Within the free version, you will get most of the features including automation.
  • Better analytics & Reporting compared to Constant Contact.
  • AWeber provides you with more integration. It has around 800+ in-built integrations. Constant Contact has around 350 integrations.
  • AWeber has better customer support.
  • AWeber provides you with more number of templates. It has around 700+ email templates as well as Landing page templates. Constant Contact has around 350 email templates.
  • AWeber has a stock image library. It contains 6000+ images.

Difference between Constant Contact & AWeber

  • AWeber has a free plan. Constant Contact does not provide you with a free plan.
  • Constant contact has basic analytics & reporting whereas, AWeber has advanced analytics & reporting.
  • AWeber provides you with a visual automation workflow. Constant Contact does not have a visual automation workflow.
  • AWeber provides you with 24/7 live chat support. Constant Contact doesn’t have live chat support.
  • AWeber has an E-Commerce tagging option. Constant Contact does not have that option.
  • Web activity tracking is available in AWeber. Constant Contact does not provide that feature.
  • Constant Contact has SMS marketing. AWeber does not have that option.

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Let’s check out these comparisons also.

In-depth Review

Spoiler Alert!

FeaturesWinnerConstant ContactAWeber
Contact ManagementConstant Contact 5 4.5
Templates & DesignConstant Contact 5 4
CampaignsConstant Contact 4.5 4
Email BuilderConstant Contact 5 5
Automation WorkflowAWeber 4 5
Analytics & ReportAWeber 4 5
Split TestingAWeber 4 4.5
Landing Pages & Website BuilderConstant Contact 5 5
PricingAWeber 4 5
IntegrationAWeber 4.5 5
Customer SupportAWeber 4.5 5

1. Contact Management

>> Constant Contact

Contact Management in Constant Contact is simple. Adding contacts in Constant Contacts has several options. You can create new contacts by entering contacts one by one including name, email, etc. You can copy and paste several contacts at a time from excel sheet, google sheet, etc., or from other apps. You can upload files like CSV files, spreadsheets, etc.

Constant contact import contact 1

You can import the contacts from other apps that integrate with Constant contacts. You can import contacts from Shopify, BigCommerce, WooCommerce, etc.

Constant Contact import contacts by other services
Constant Contact imports contacts by other services

You can create segments for your customer list. It provides you with auto-generated engagement segments for most, some-what, and last engagement, Segmentation using best, recent, one-time, lapsed, or repeat customers. But these two are available for the $45 /mo Plan. Given below are some segment options for Constant Contact.

Constant contact segments
Constant contact segments

>> AWeber

Adding contacts in AWeber is coming under the subscriber option. You can add subscribers in different ways. You can add one at a time. Import multiple, you can also request account migration. Adding one at a time is a time-consuming process. You can upload bulk contacts by using CSV, TXT files, etc. You can also copy and paste from excel sheets also.

AWeber provides you with an advanced segmentation and tagging option. It will update tags and lists faster. Purchase tagging is available in the free version. You will get Save and send to custom segments option, Cart abandonment / Purchase tagging in the Pro plan.

Key Take-Aways: Managing contacts in Constant contact & AWeber are pretty similar. But options of adding contacts are better in Constant Contact when compared to AWeber. And also the speed of adding a contact is very quick in Constant Contact.

Winner of Contact Management: Constant Contact

Constant Contact: 1-0 : AWeber

2. Templates & Design

>> Constant Contact

Constant Contact offers around 350 templates that are easily customizable and responsive in nature. Constant Contact provides you with a feature called Brand Templates. That is, it has AI where you are allowed to scan your website and Constant contact will autogenerate the template of your website color and image! This is really a useful feature and less time taking. You can even create an email campaign using your existing PDF document.

Constant contact templates
Constant Contact Templates

>> AWeber

AWeber provides you with 700+ email templates with beautiful designs. These templates are categorized into different groups. So you can easily find the templates you want. You can also create templates from the scratch. And also AWeber provides you with a stock-image library, with contains 6000+ free images.

AWeber Templates
AWeber Templates

Key Take-Aways: Both Constant Contact and AWeber have a good collection of templates. The number of templates is greater in AWeber. But Constant contact will autogenerate the templates using artificial Intelligence based on your website color. Also, Constant Contact has its own website builder.

Winner of Template & Design: Constant Contact

Constant Contact: 2-0 : AWeber

3. Campaigns

>> Constant Contact

In Constant Contact, everything comes under Campaign. Email, Email automation, Social post, landing pages, etc come under the campaign. Campaign creation in Constant Contact is simple.

Constant Contact Campaign triggers
Constant Contact Campaign triggers

>> AWeber

In AWeber, campaign creation is coming under the messages option. There are so many campaign triggers there. Broadcasts, Split tests, Blog Broadcasts, Automations, etc. Campaign creation is an easy process in AWeber.

AWeber Campaign triggers
AWeber Campaign triggers

In AWeber, campaign creation is also called broadcast. For creating an email campaign, you can use Drag and drop email builder, Plain text messages, or an HTML editor.

Aweber campaign
Aweber campaign

Key Take-Aways: Campaign creation is easy in Constant Contact. It is pretty straightforward. But in AWeber, the campaign is called Broadcast, and the automation is called Campaigns.

Winner of Campaign: Constant Contact

Constant Contact: 3-0 : AWeber

4. Email Builder

>> Constant Contact

Constant Contact templates are easily customizable, and editable. It has drag-and-drop layouts. If you want a unique and completely different template you can add your custom code template. Using Constant Contact you can easily add a poll, Donation, and coupons for your email templates, you can select pre-designed layouts that will help conserve time and provide the proper structure to your template on all devices.

Constant contact email editor
Constant Contact Email builder
Constant contact email editor text edit
Constant Contact email builder – Text editor

It has also a product picker option from Shopify, WooCommerce, and Eventbrite.

Constant contact product picker
Constant contact with product picker

In the editor, in the top right corner, there is an email settings option. From there you can add a subject, Preheader, from name, from address, etc. And after creating the email, you can select the recipients, you can create an A/B test for the subject line, etc. But A/B test is not available in the free trial. And also you can’t schedule the time to send an email campaign with the trial version.

Constant Contact email settings
Constant Contact email settings

>> AWeber

AWeber provides you with a drag-and-drop email editor. There are a lot of features are included in the elements. Using AWeber, you can add images, Videos, Coupons, Products, signatures, etc. What you need to do is just drag and drop. You can also insert images from its stock-image library.

Aweber email builder
Aweber email builder

You can customize the text also. You can also add links in the text. You can change font color, style, alignment, etc.

AWeber email text editor
AWeber email text editor

Key Take-Aways: The email builder of Constant Contact and AWeber are similar. Both of them have almost the same features like coupons, Adding products, images, videos, etc.

Winner of Email Builder: Its a Tie

Constant Contact: 4-1 : AWeber

5. Automation Workflow

>> Constant Contact

Email automation is very simple in Constant Contact. You can’t try automation in your free trial. In Constant Contact, automation is coming under the campaign. Constant Contact provides you with 2 types of automation. Single-step automation and Multi-step automation. In Single-step automation, you can create Welcome email templates, Birthday email templates, and Anniversary email templates.

Constant contact automation types
Constant Contact automation types

Constant Contact allows you to create multi-step automation for “when a contact opens an email”, “when a contact clicks one of your email links”, “when a contact joins a specific list” and “your contact made their first purchase”. That means in Constant Contact, automation is based on user engagement. After you select any automation trigger, you have to create a new campaign or select an existing campaign. Then you can adjust the time. Likewise can go on adding your emails as many as you want.

Constant Contact does not provide any visual automation. There is only step-by-step automation are available.

Constant contact multi-step automation
Constant contact multi-step automation

>> AWeber

In AWeber, automation is coming under the message option. It is called “Campaign” in AWeber. It provides you with Visual automation. In the Campaign, there will be 2 options. Visit Market place & Create a Campaign. In the visit marketplace option, you can import Aweber’s automated email campaign. Or else, you can create a Campaign on your own. Before building your campaign, you have to select a trigger. You have to select either On Subscribe or Tag applied.

Aweber automation workflow

There are so many pre-built automation templates like the Welcome series, Lead Magnet, Blogger series, etc. Some automation triggers are given below. You can also create automation from the blank campaign or you can import a campaign. You will get email automation for free. But Advanced automation like behavioral automation is available only in the Pro plan.

Aweber automation triggers
Aweber automation triggers

Key Take-Aways: Automation is better in AWeber. It has Visual automation workflows. And also automation is available in the Free version. Constant Contact has only simple automation.

Winner of Automation: AWeber

Constant Contact: 4-2 : AWeber

6. Analytics & Report

>> Constant Contact

The reporting of Constant Contact is given below. It provides you with all the basic reporting like Open rate, Unopened rate, Click rate, and Bounce rate. You can also see that the opening and click happens on Desktop or Mobile. Recently Constant Contact launched Sales Accelerator. It is an all-in-one CRM platform for advanced features. It costs $399 /mo.

>> AWeber

You will get better analytics and reporting in AWeber. In the free plan, you will get all the basic reporting like open rate, click rate, and Contact location. In the Pro plan, advanced analytics and reporting are available. You will get advanced message analytics, analytics about your audience and account, and email sales tracking.

Aweber analytics & reporting
Aweber analytics & reporting

Key Take-Aways: Analytics and reporting are better in AWeber. It provides you with advanced reporting like message analytics, sales tracking, etc. But Constant Contact provides you only basic analytics and reporting.

Winner of Analytics & Report: AWeber

Constant Contact: 4-3 : AWeber

7. Split Testing (A/B Testing)

>> Constant Contact

Split Testing of Constant Contact is very limited. You can test only the subject line.

Email Split Testing or A/B testing
Email Split Testing or A/B testing

Subject lines are the expressive part of the email, if your subject line is neat and clear you will get more openings. Here, variation A will reach 50% of the audience/contacts, likewise variation B.  You need to have an email plus version ($45) to avail of this feature completely.

Constant Contact Split Testing results
Constant Contact Split Testing results

>> AWeber

AWeber’s split test is better than Constant Contact. It allows you to split test different versions like Subject line, Send time, Images vs no images, Email design, etc. It also allows you to split test sign-up forms. But the Split test is not available in the free version. You have to upgrade to the pro plan.

Aweber split test
Aweber split test

Key Take-Aways: Constant Contact allows you to perform split tests only for the subject lines. But AWeber allows you to test email design, subject line, content, sign-up form split test, etc.

Winner of Split Testing: AWeber

Constant Contact: 4-4 : AWeber

8. Landing Pages & Website Builder

>> Constant Contact

Constant Contact allows you to create Landing pages. And also you can easily get information from new contacts with pop-up, inline, and landing page sign-up forms. You can create advanced sign-up forms and pop-ups on landing pages and its own website builder. You can create a new landing page or you can use an existing landing page to get more subscribers. You can also use Facebook lead ads to capture the attention of customers. Features of Landing page creation are very limited. You can choose the fields to show, text, theme, and color in Constant Contact. But styling option is limited. You can only change the background color and font style. (But you can use the Constant Contact website builder for free. It has an awesome easy drag and drop page editor similar to Wix ADI.)

Constant contact sign-up forms
Constant contact sign-up forms

However, Constant Contact has its own AI website builder. There you can create stunning Landing pages. or you can connect to your own custom domain. Constant Contact’s Website Builder is great. You don’t have to pay any extra money for that. Using its website builder, you can create beautiful web pages, Landing pages, you can create your store, and also you can connect your own custom domain.

Constant Contact Website builder
Constant Contact Website builder

>> AWeber

AWeber allows you to create simple landing pages. 50+ Landing page templates are available in AWeber. You can also create your own landing page. You can also use images from the stock-image library while creating the landing page.

Aweber landing page templates
Aweber landing page templates

AWeber provides you with a drag-and-drop landing page builder. You can add video, smart content, E-Commerce, Pop-ups, etc. to your landing page. You can also add Facebook Pixel and Google Analytics tracking code. By that, you can analyze the performance of your Landing page. You can also run the split test for your landing page.

Aweber landing page builder
Aweber landing page builder

Key Take-Aways: Constant Contact’s landing page looks so basic, But you can use its website builder to make awesome landing pages.

Winner of Landing pages & Website Builder: Constant Contact

Constant Contact: 5-4 : AWeber

9. Pricing Comparison

>> Constant Contact

Constant Contact has mainly 2 plans. Email Plan and Email Plus Plan. Constant Contact does not have a free version. It only has a 60-days free trial. The free trial of Constant Contact is very basic. It only allows you to send emails and nothing more. The Pricing plan of Constant Contact is given below.

Email Plan: $9.99 /month => Unlimited emails, 300+ email templates, Customer list growth tools, Real-time reporting, Social posting, Subject line A/B testing, Live phone & Chat support, and Shoppable landing pages, Ecommerce marketing polls, etc.

Email Plus Plan: $45 /month => Email Marketing automation, Dynamic content, Customizable pop-up forms, surveys & event registration, Personalized kickoff call, Ecommerce segmentation, etc.

Constant Contact pricing
Constant Contact pricing

>> AWeber

AWeber has mainly 2 plans. Free Plan and Pro Plan. The pricing of AWeber depends on the number of customers. And also AWeber is cheaper when compared to other email marketing tools. You will get most of the features in the Free Version itself.

Free Plan: $0 /mo => 500 subscribers, 3000 emails /mo, Newsletters, Email Automation, Dynamic content, Thousands of professional images, Sell Products, Unlimited landing pages, Google analytics, Sign up forms, etc.

Pro Plan: Starting from $16/ mo => Email split testing, Behavioral automation, Cart abandonment / Purchase tagging, Branded click-tracking links, Sign-up form split testing, Save and send to custom segments, Advanced message analytics, Email sales tracking, etc.

AWeber pricing
AWeber pricing

The Pricing Comparison based on the features is given below.

Email Marketing FeaturesConstant Contact
$9.9 /mo
$16 /mo
Number of Subscribers0 – 5000 – 500
Number of emails24 * No.of Contacts EmailsUnlimited
Drag & Drop Editor
HTML Editor
Template Library
A/B Split Testing
For the Subject line only
Sign up for Split testing
Stock-image library
Apps & Integration
Advanced Tracking & Reporting
Ecommerce marketing
Customizable pop-up forms
SMS marketing
In-depth reporting
Predictive analytics
Built-in CRM
For $399 /mo
Create invoices
Lead Scoring
Facebook pixel tracking
Web Activity tracking
Contact ManagementConstant Contact
$10 /mo
$16 /mo
Sign-up forms
Contacts list imported from Gmail, Outlook, etc.
List segmentation & Tagging
Cart abandonment / Purchase tagging
AutomationConstant Contact
$10 /mo
$16 /mo
Visual automation Workflow
List Building tools & Welcome emails
Smart Sending
Dynamic content
For $45 /mo
Automated Email Welcome series
For $45 /mo
Automated email behavioral series
For $45 /mo
Landing PagesConstant Contact
$10 /mo
$16 /mo
Custom Branded landing pages
Shoppable landing pages
Landing page creation & Hosting
Logo Maker
Customer SupportConstant ContactAWeber
Phone Support
Email/Help Desk
24/7 (Live Rep)
Knowledge Base
TrainingConstant ContactAWeber
Live Online
DeploymentConstant ContactAWeber
Cloud, SaaS, Web-Based
Desktop – Mac
Desktop – Windows
Desktop – Linux
Desktop – Chromebook
On-Premise – Windows
On-Premise – Linux
Mobile – Android
Mobile – iPad
Mobile – iPhone

Key Take-Aways: AWeber is affordable when compared to Constant Contact. From its free plan, you will get most of the features including automation.

Winner of Pricing: AWeber

Constant Contact: 5-5 : AWeber

10. Integration

>> Constant Contact

Constant Contact has around 350 integrations. That is amazing. All the integrations are filtered into different categories like Ecommerce, CRM, Event management, etc. So you can easily find the apps.

Constant contact integration
Constant contact integration

>> AWeber

AWeber is connected with more than 800 apps and websites like WordPress, PayPal, Zapier, Shopify, etc. These integrations are categorized into different groups. They are CRM, E-Commerce, Landing page, etc.

Aweber integration
Aweber integration

Key Take-Aways: The number of integrations is higher in AWeber when compared to Constant Contact. AWeber has around 800integration. Constant Contact has 350 integrations.

Winner of Integration: AWeber

Constant Contact: 5-6 : AWeber

11. Customer Support

>> Constant Contact

Constant Contact supports various features like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. They do not provide live chat support. But customer service is good. It will take some time to get a reply. Even though, they will try to reply to all our queries.

>> AWeber

AWeber provides you with various customer support options like phone support, email, chat, and 24/7 live chat support. These all support are available in the free plan also. In the paid version, we will get priority support. Customer support is better in AWeber.

Key Take-Aways: AWeber’s live chat support is beyond words. They will reply to us within seconds whatever our query is. I am really impressed with their live chat support. It is great. Constant Contact is also good. But it will take some time to reply. And also it does not provide live chat.

Winner of Customer Support: AWeber

Constant Contact: 5-7 : AWeber

Alternatives of Constant Contact & AWeber

>> ConvertKit

>> Mailchimp

>> Campaign Monitor

>> Salesforce Marketing Cloud

>> Emma

>> MailerLite

>> Moosend

>> Benchmark

>> SendInBlue

>> GetResponnse

Constant ContactAWeber
Found inStarted in 1995.
Headquarted in Waltham, Massachusetts, United States
Started in 1998.
Headquarted in Chalfont, Pa
Customer GeographyConstant Contact is getting around 80% traffic from USA and Canada.

AWeber is getting around 70% traffic from USA & Mexico.

Organic Traffic Vs Paid TrafficConstant Contact is getting traffic from around 90% organic keywords & 10% paid keywords.

AWeber is getting traffic from around 92% organic keywords & 8% paid keywords.

Top WebsiteThe top websites that use Constant Contact are given below.
>> Treat Cupcake Bar
>> Soluna Garden Farm
>> Good Boston Living
>> Lovin’ Spoonfuls
>> Siena Farms
The top websites that use AWeber are given below.
>> Eastville Comedy club
>> Fable and Folly
>> Social Chefs
>> 24/7 Moms


In my opinion, AWeber is better than Constant Contact. AWeber is more affordable than Constant Contact. It has a free version and also paid version. Its paid plan starts from $16 /mo. You will get all the basic features including automation from its free version. You will get a lot of advanced features by using AWeber. If you need a better Visual automation workflow, better customer service, more integration, more templates, etc. you can opt for AWeber. If you have a small business organization, you can opt for AWeber.

Try AWeber for Free>>

However, if you want email marketing with a website, then go for Constant Contact.

Try Constant Contact Free Trial >>

Top News of Constant Contact & AWeber

Top Commercials

>> Constant Contact

>> AWeber

AWeber Doesn’t have any commercial ads.

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