Constant Contact Review 2021 – 10 Pros & 6 Cons You Should Know

Constant Contact Review
Constant Contact homepage

Constant Contact is a well-known email marketing provider, directed towards small businesses. This offers a strong set of the basic feature of the email marketing tool along with some of the advanced features. Constant contact is very useful for small businesses, non-profit organizations, and entrepreneurs to exhibit their marketing ideas while selling their products.

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Constant Contact is one of the oldest players in the email marketing game and has been in existence since 1995, currently, having over 650,000 users in their customer base. Recently they added a lot of features such as digital product downloads, event management, appointment scheduling and social campaigns.

They offer integration with over 400 applications to provide flexibility to their customers. They also provide integration with Zapier which in turn gives more flexibility to integrate with 2000+ applications. They are more inclined towards small and medium-sized enterprises, however, their prices are more towards the higher end.

What is Constant Contact used for? 

Constant Contact is an online marketing company, it is used to create websites, email marketing campaigns and analyzing marketing campaigns.

Is Constant Contact Email Go To Spam?

Spam rate depends on your email content as well as ip origin & email provider. Constant Contact ip addresses are fully isolated. It has the highest email deliverability and its most of the users are from USA. In the USA, Constant Contact spam rate is lower than other email providers.

Where Contact Contact Is Popular?

Constant Contact is popular all over the world, but it is highly popular in North America. It’s website 87% traffic from USA.

Constant Contact traffic demography
Constant Contact traffic demography

This is an established and trusted platform which personalizes your email marketing to an extreme level, which will encourage your online sales. you can sell more in very little time. Constant Contact will allow sending the right messages at the right time so your customers will be offered more of what they need.

Constant contact eCommerce Automation
Constant contact eCommerce Automation


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Constant Contact stands at the #1 position in Effective email marketing, as it does all predictive analytics using artificial intelligence. This has a robust data security framework. Constant Contact helps to create professional emails, which promotes your customer growth and drives up your sales.

With Constant Contact you can also build websites, They provide website builders using this you can easily build your custom-designed website in no time. You can even create your own an online store or fully fledged eCommerce website just for $10/month. You can have your own domain name. You can also design your logos for free, which has hundreds of customizable options, you can create your logos in seconds even though if you are not pro at UX design.


Constant contact looks pricy, for the features they are providing. They don’t offer any free plan but they have a first-month free offer you can avail of that to get into Constant contact. However, you will not get all the features in free trial.

They have 2 plans Email and Email Plus. $20/month plan give you upto 500 contacts. You can send unlimited emails to your contacts. If you prepaid for 6 month. then the cost will reduce from $20 to $13/month.

Constant connect Pricing

Constant contact offers discounts when you prepaid for the plans for 6 months and 12 months.

For 6 months they offer a 10% discount plus one month of free use.

For 12 months they offer a 15% discount plus one month of free use.

If you choose 6-Month plan, you can save 10% + 1 month free. That is $90 for 7 months. Then Email plan costs you $90/7 months = $12.86/month 

Non-profit organizations will get extra discounts they can avail up to 30% discounts on their pre-paid plans.  To get that, sign up for free here Constant Contact and contact the Constant Contact support team. For more information on non-profit discounts visit here

You can downgrade your plan without losing your deposited money. Just one click and one second is enough to downgrade the plan.

Constant Contact downgrade plan option
Constant Contact downgrade plan option

They also provide 30 days money back guarantee. 

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All The Features For Free


Features Highlights

  1. Email Builder
  2. Automation
  3. Split Testing
  4. Social Marketing
  5. 400+ Integrations such as Wix, Shopify, Gmail, Office etc &  Zapier Integrations with 2000+ apps such as event calendar, booking, shipping etc,
  6. Reporting
  7. Website Builder & eCommerce

Additional features : Sell Anywhere, Polls, RSVP, donations, Coupons & more, AI (Artificial Intelligence) Predictive Analysis, AI Landing page etc, Chat, Phone support & personal assistance for free.

1. Email Builder

Constant Contact offers hundreds of templates that are easily customizable and responsive in nature. It has AI where you are allowed to scan your website and Constant contact will autogenerate the template of your website color and image!, this is really a useful feature and less time taking.

Constant Contact templates are easily customizable, and editable as it has drag-and-drop layouts. If you want a unique and completely different template you can add your custom code template.

Constant contact template

Using Constant Contact you can easily add a poll, Donation, and coupons for your email templates, you can select pre-designed layouts that will help conserve time and provide the proper structure to your template on all devices.

Constant Contact has an easy builder but it has a downside, its email builder editor options are basic not advanced. I wish they provide some more latest web options such as click to call button on mobile, different shapes for the blocks etc. However you can use custom codes to make anything.  But disadvantage is you have to create a separate email template. You can’t insert html, css codes within the ready made email templates. Whenever you put phone number, it will automatically clickable in the email. Just add button and put phone number for click to call feature.

2. Automation

Constant Contact Campaign types
Constant Contact Campaign types

Automation in constant contact is based on user engagement. And this is the feature which is extensively helpful in saving your time and increasing your sales their by. This has a different way of automating your emails, and you can create them with very little time. Before it was been called an autoresponder.

It’s very easy to create Email automation in Constant Contact, to create automated series you have to select from campaign options, then you will be having many options, like automation series, welcome emails, birthday, and anniversary emails.


To start with you can select email triggers

  • Click any link
  • Open email
  • Click on a specific link
  • Audience willing to join the list

This can be followed with a new email or existing campaign, once you select that step forward to adjust the time(the gap between your email and the next follow-up emails). you can adjust or edit according to your need or you can send that immediately, you can go on adding your emails as many as you want.

You can schedule the series to send at a particular time to a specific set of contacts, you are allowed to segment your contacts based on attributes, and keep them in a different folder, then match them with the automated series you created triggers your initial email

Automation series is only available in the Email plus plan, Constant contact is not offering either email behavioral series/ email welcome series to the email plan. To make use of this feature one needs to add on or choose the Email plus plan.

3. Split Testing (A/B Test)

Split testing or A/B Testing helps to send a different variation of emails, which helps to find which variation is highly opened or clicked so that you can reach your customer with a graded email. Constant Contact provides A/B testing with very little feature, where you can test your variation with the subject line.

Email Split Testing or A/B testing
Email Split Testing or A/B testing

Subject lines are the expressive part of the email, if your subject line is neat and clear you will get more openings, here variation A is will reach 50% of the audience/contacts, likewise variation B.  You need to have an email plus version to avail of this feature completely.

Constant Contact Split Testing results
Constant Contact Split Testing results

4. Social Marketing

Successive business or organization is directly proportional to the impact they have made on social media. Social media are the easiest and powerful way to reach more people with less time span. that’s why it’s very essential to make a mark on social media like Facebook, Instagram, Twitter, and Linked-in.

According to Forbes, 78% of customers will purchase products because they have got impacted by the appearance of social media.

Constant Contact Social Marketing on Facebook & Instagram
Constant Contact Social Marketing

Constant Contacts allows you to post your product, newsletter, or anything related to your business. You can post on different social media like Facebook and Instagram. you can create a variation of your advertisement or post, with different content for Instagram and Facebook. you can add images as well to showcase the product and to attract the visitor. you can schedule the time to post, this is automated. once you’re ready with all your content, you are all to post.

once you connect your business account and have posted you can see all lists in the social inbox, you can see all mentions, posts, comments in Constant contact, and you are allowed replay to their comment. So it’s a one-stand social marketing space.

5. Integrations

Integration helps to add extra features and functionalities with third-party tools. Constant Contact provides an integration option with number of plugins and tools like Shopify, woo commerce, salesforce, and google analytics. If Apps are plugged into Constant Contact will help in the improvement of market traffic. once those Apps are integrated that will connect business with contacts.

Constant Contact integrates with all basic and necessary app, it also has Zapier integrations.

Constant connect Integration screenshot

6. Reporting

You can view your visitors states by states!

Constant contact insightsReporting always helps in growth, Constant Contact provides the pictorial way to get track of business. You can have an accurate figure of open rate, click rate, recipients, and unsubscribers.  It will also provide the detail of the open rate on devices.

Constant contact Analytics
Constant contact Analytics

Constant Contact has expanded the reporting where it provides spam and bounce reports too. along with this overview reports like trends, successful subject lines, click heat maps, and you can even compare your campaigns so that you can plan for improvement on your next campaign. But Constant Contact will not provide e-commerce tracking.

Constant connect Report screenshot

eCommerce Reporting

Constant contact Predictive Analysis
Constant contact Predictive Analysis

Its eCommerce tools and reporting are advanced.

Constant contact preferences.
Constant contact Buyers preferences.

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7. Website Builder

Constant connect website builder

Constant contact offers you to create your website with less time. This provides an AI-powered website builder. Artificial Intelligence is always helpful in getting accurate website design templates that need the utmost few changes. you have to provide your details so that within no time Constant contact website builder will build a website template related to your business. you can create a personalized website on your passion.

It provides a free SSL certificate for your website which is created under Constant Contact, Built-in SEO improves web search, mobile optimization, website analytics, and easily connects with a custom domain.

Logo Making: You can design your own logo which creates a brand in the market. Without any designing knowledge, you can create awesome logos, which have hundreds of customizable options.

Online Stores: With the free setup, you can launch your stores and make your visitors repeat customers, this can be achieved by constant contact. Provides coupons and discounts, online payments, tax management, eCommerce SEO, Notification, and many more store features.

Constant Contact Pro’s and Con’s

Overall rate: 4.3/5

The deliverability rate on MAR 2021 is 91.5% comparatively higher than Aweber and Mailchimp

Pros Cons
Easy to set up compared with other tools in the market No Free version only the Email Plus version has all the features
Most Popular Tool in Market A/B testing is only for the subject line
Provides great support and security Limited automation flexibility
We can keep old templates for further use Additional users are an extra charge
best list segmentation Improvements need on campaign builder
Can put contacts into multiple categories Templates look a little outdated
Resend option to those who have not seen the first email/ message Limited Tag features
The reporting dashboard has many information that is a plus point Could have recent images feature and to create Template via API
Consistent on high deliverability rate No Standout features are available, looks too simple.
Social media campaigning is an additional plus feature Could have a better pricing structure.

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2nd Review By Another Email Marketing Specialist Brian Andrew:

Constant Contact Review

For email marketing, the beginning level is the Email plan, which begins at $20 each month for up to three admins with unlimited month to month email sends, and marketing automation. Those components will mark all the containers that generally small to medium-sized organizations (SMBs) will require, however with an accentuation on smaller organizations.

Constant Contact is the 2nd most popular email marketing tool.

Email Marketing tool market share
Email Marketing tool market share

The Email Plus plan offers up to 10 admins with permission variations and costs $45 every month including all of the features of the Email plan and in addition also includes: automation, e-commerce segment, pop-up forms, surveys, coupons, and online counsel for new clients – another extremely useful feature for those simply considering making the plunge in digital marketing.

Constant Contact Pros and Cons


  • Constant Contact has some interesting features like the capacity to sell digital products, plan and schedule your online media posts and design your logo. They likewise let you take payments from your customers for events (for an additional fee).
  • They offer a large number of templates to set up email campaigns fast and easily.
  • Data measuring and display is very effective and detailed. The mobile and desktop version formats are both also excellent.
  • Tools are great and newsletter designs are mobile responsive. Also, is a good alternative for database administration.
  • Superior WYSIWYG editor and template builder.
  • User-friendly – It’s very easy to use both in drafting and sending e-mails and accessing and understanding the back-end summary tools.
  • Easily schedule posts to social media platforms like LinkedIn.
  • Segment customers to send messages to niche groups
  • Ease of transfer of contacts.
  • The reporting and segmentation features are important features for identifying the communication preferences of our subscribers/members.



  • User experience needs some work, could be overwhelming in the starting. One has to go through the documentation to get started properly.
  • Reporting is very standard.
  • More flexible workflows are required, currently, they offer basic automation.
  • Not able to do edge-to-edge designs and the footer is less customizable than some other email marketing tools like Converkit, Getresponse etc
  • Issues with user-friendliness and ease of navigation. The interface could be more simple for newbies.
  • If you want to cancel the subscription, you have to go through a sales representative.


Constant Contact Plans

In this review, we will focus more on Email and Email Plus plans as the review is aimed towards Constant Contact’s email marketing tools.

Email Plan

The Email plan costs $20 per month for up to 500 contacts. The pricing is tiered based on the number of contacts.

Contacts Email
0 – 500 $20/month
501 – 2,500 $45/month
2,501 – 5,000 $65/month
5,001 – 10,000 $95/month


Note: If the list size is over 10,000 contacts then they are automatically upgraded to their Email Plus plan.

Email Marketing

The email plan allows up to 3 user accounts, 500 contacts for $20/month or contacts and amounts based on the tiered pricing table given above. It offers unlimited monthly email sends so you don’t have to worry about keeping a track of left email credits. Turn your website visitors to contacts using their inline and pop-up signup forms. Integrate with 3rd party applications like Facebook, Outlook, Salesforce and e-commerce platforms including Shopify, Etsy, Woocommerce, etc. Choose from over a hundred email templates and customize them as per your brand. Easy to read reports to track your marketing success and integrate with top e-commerce and marketplace platforms such as Etsy, eBay, Shopify and more.


Contacts Management

The email plan offers easy contacts database management, you can add contacts in one central place, it also allows you to easily import your contacts from Excel, Gmail, Outlook, E-commerce. Also, organize and group your contacts to send targeted emails.


Marketing Automation

Grow your customer list with tools that work on your website, Facebook, and other platforms. Increase your email open rates by automatically re-sending an email to contacts who did not open it the first time. Set new subject lines while resending to make them realistic. Maximize your open rates by testing both subject lines and analysing which one works best.


Marketing Channels & Engagement

Manage your social campaigns alongside your email campaigns all in one place. Create, schedule, and publish to social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Make use of reporting data and insights to analyse and drive better results. Keep a check and monitor and reply to posts across Facebook and Instagram, all from one place. Promote or sell your services and products or generate leads and increase subs. Grow your business with Facebook and Instagram Ads and understand your ad performance over time and gain valuable audience insights. Create a professional logo using their AI-powered LogoMaker tool. Get access to their free gallery of stock photos or purchase through Shutterstock. Be able to plan and organize your marketing efficiently with a familiar calendar view. Drive high-quality traffic to your website with targeted search ads and promote your event and track details all online. Connect or create your Google My Business profile to get found in Google searches and also manage your listing, view and reply to customer reviews. Tracklisting performance right from your dashboard. Our video tool allows you to increase engagement through video. Connect your Vimeo account and integrate your videos across surveys, emails and landing pages.



Create up to 3 websites at no added cost, all websites are built with responsive web design so your site can look amazing on all devices be it desktop or mobile. A third-party hosting service is not required for your site as they take care of it free of cost. The hosting is secure and reliable web hosting at no additional cost. You also get unlimited storage for all your images and other files you upload to your website. SSL certificate encrypts your website traffic over HTTPS to keep your customer’s information safe and secure, such as credit card numbers, account passwords, and contact information. Constant Contact’s reporting tool provides detailed website analytics presented in an easy to understand way and is built right into the interface. Make use of the blog tool to post articles right into your website. If the website is not connected to a custom domain then it is automatically pushed to a Constant Contact subdomain unless it is connected to a custom domain. You can choose to buy a domain from Constant Contact or connect one you have. They also offer easy rollbacks to roll back to any save point to restore the website to a previous state.


Online Stores

List and sell unlimited products in your store. Accept payments by credit cards and debit payments through PayPal and Stripe. Sell products digitally in your store, the customer downloads the product through a link in an automatically generated email which is triggered by the purchase. Automate unlimited emails to customers including order confirmations, shipping notification, and cancellation confirmation. Notify owners and customers with status emails like order confirmation, etc. Give discounts both at the product and order level and also offer free shipping.



Meet one-on-one with their Marketing Advisors to get expert advice and tailored marketing strategy. Contact their support/customer care using their live chat or phone number.


Email Plus Plan

The email plus plan offers all features mentioned above for the “Email Plan”, and in addition, it also offers the following features.

Email Marketing

Send targeted emails by creating custom segments based on purchase history. Make use of unlimited pop-up forms, customized timing, and no Constant Contact branding. Customers can quickly respond with “yes”, “no”, or “maybe” to your event from the email. Make any communication more engaging by including an online poll in your email. Drive traffic to your business or website with coupons. Also, collect donations from your contacts with a secure and mobile responsive web page.


Marketing Automation

Stay top of mind with less effort and build relationships with your contacts. Automated email series can be triggered based on how your customers engage with your emails. Get new leads with a series of onboarding emails triggered when a contact joins a new list. Also, personalize content based on the details you’ve collected from your contacts, such as their demographic information like city, state, job title, or any custom field.


Marketing Channels & Engagement

Create customizable surveys and share the link across your marketing channels to gain the preferences, interests and opinions you need to retain existing customers and attract new ones.



Constant Contact can be really beneficial for small and medium-sized enterprises. Their easy interface and tools can be of great benefit to beginners. They have large number of templates pre-built for easy of use, however more customization options can be included to make it more robust. The other automation features are also helpful in setting up drip/email series campaigns but can be extended by including more advanced features.

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